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Going back to Those Gold Soundz: The Church of Andrew W.K.

Adam Spektor

Issue date: 9/3/10 Section: Focus
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"Party God" Andrew W.K. parties hard with Cheetos and peanuts.
[Click to enlarge]
"It's Time to Party." "Long Live the Party." "Party 'Til You Puke." "Party Party Party." Are these the drunken manifestos of a stereotypical bro? Perhaps, but they also all happen to be song titles from pop-metal powerhouse Andrew W.K, a man who hopes to turn partying into a way of life, and plans to do so with a verve, passion, and love that is borderline-religious.

When Andrew W.K. burst onto the hard rock scene, presumably out of nowhere, around the turn of the millennium, most people took him to be a short-lived novelty with a proclivity for simple, anthemic choruses, a huge sound, and an unnatural obsession with partying. His debut, 2001's I Get Wet, was met with severely mixed reviews, while his follow-up The Wolf was largely ignored and his third album Close Calls With Brick Walls was only available in Japan until earlier this year. His music is infectious, energetic, and almost impossibly fun, but it never resonated with the hip set, nor did it top the Billboard 200.

Still, Andrew W.K. has developed a powerful cult following, with nearly 45,000 fans on Facebook and 75,000 followers on Twitter. And if not solely for his music, it's because Andrew W.K. may very well be the most genuine rock star on the face of the Earth right now. And he is dead serious about partying.

His tweets may be the best way to get an idea about the Andrew W.K. philosophy. He offers daily tips on how to further the party experience, like a sort of rock and roll "Bible-quote-of-the-day." The party tips range from near self-help mantras, like "You're actually even more amazing than you think you are," to the just plain weird, like "Rinse and gargle with Mountain Dew. Then spit it into a magazine and throw the whole mess in the bathtub."

These two sides of Andrew W.K. are what constitute his immense appeal outside of his music and can be further explained and justified by some of his unorthodox ventures. As far as weirdness is concerned, he opened up a successful nightclub in downtown Manhattan, has released albums of piano improvisations based on classic cars and Gundam Wing instrumental covers, and hosts Destroy-Build-Destroy, a children's show on Cartoon Network. He's worked with artists as diverse as Wolf Eyes, Lee "Scratch" Perry, and Baby Dee, he once performed at the Gathering of the Juggalos, and once toured with only his piano and a string quartet.
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Issue Summary

News

  • Current SEC board coping with unfinished business
  • CWRU ranked in top 50 by U.S. News & World Report for 15th year
  • CWRU sees second highest amount of donations in history
  • Leutner Dining Café opens to pleasant reviews
  • RAM founder Stan Brock receives 2010 Inamori Prize
  • Student injured crossing Adelbert
  • Tense SEC open forum addresses internal SEC issues and upcoming Greek Life referendum
  • USG Brief

Sports

  • Gameday Preview: CWRU vs. JCU
  • Lady Spartans to face tough competition in Labor Day Tournament
  • NFL Preview: Division breakdowns
  • Spartans soundly defeat Hiram Terriers
  • When it rains, it pours

Opinion

  • Bush who? What the 2003 tax cuts mean for your 2011 job outlook
  • Editorial: Permanent solutions necessary to protect student safety
  • Letter to the Editor: Proud to be Greek
  • Letter to the Editor: Stronger SEC commitment to accountability, their constitution needed before they take away Greek Life's money
  • Rough and tumble: the spirit of Cleveland
  • What's your favorite part of Leutner?

Focus

  • Distractions
  • Engineers Without Borders breaks cultural boundaries, builds wells in Cameroon
  • Expansive Ancient Galleries latest addition to Cleveland Museum of Art
  • Facebook nightmares
  • Friends and strangers combine forces to help Paul Paterson graduate
  • Going back to Those Gold Soundz: The Church of Andrew W.K.
  • Jesty Beatz brings fame to Zeta Psi house
  • MOCA makes big plans for move to University Circle
  • Modern music dominates new season for Cleveland Orchestra
  • Sex and Dating
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